• Allison Adams

    ABR, GRI, CHMS, RSPS

    Lake Homes Realty

    205-914-2400
    allisonpadams@gmail.com

Proper List Pricing

What would an upward or lower price adjustment look like based on the current market CMA?  Well, let’s look at an example.  Let’s say that the CMA of previously and recently sold similar homes shows that the listing price should be around $235,000.  However, those sales were between one month and three months old.  Our current market listing CMA shows that similar homes in the neighborhood are listed at $249,000 or thereabouts.  Me and you may decide that the market is improving and justifies raising the listing price of your home to $245,000 so that it’s still competitive but a better deal for you.  Of course, this can work the other way as well.
 
A proper list price that reflects current and realistic market conditions is critical to getting your Tuscaloosa, Aliceville, Eutaw, Gordo, and Northport real estate property sold quickly. I don’t want you to under–price, but it’s worse to over–price in any market. Buyers discount value by DOM, Days On Market. The longer a home stays on the market, the greater they’ll discount their offers. So, a realistic list price is how I make sure your property sells without languishing on the market.
 
How do I come up with a suggested list price that reflects your home’s competitive position? It’s a combination of services and experience, and I'm going to be very careful and detailed in my analysis and market evaluations to make sure that you don’t leave money on the table or sit around wondering why you aren’t getting offers.
 
My evaluation of how your property compares to the current competition is the first step. Then we may suggest some worthwhile corrections you can make to improve that position. Once I know what your home will look like when listed, I’ll go into our thorough CMA, Comparative Market Analysis, process.

CMA of Sold Properties 
First I select comparable properties out of those sold recently and in the neighborhood or nearby. These “comparables” or “comps” are selected based on similarity in features, location and characteristics with your home. They must have been sold as recently as possible so the sold prices are of maximum value.

I then do a through “adjustment” process to adjust their sold prices for any differences with your property. If a home has one more bedroom than yours, I would adjust that property’s sold price downward for the value of one bedroom to make the comparison “apples to apples.” I make adjustments for garages, bathrooms and other major features to bring our comps to closely compare with your home. Then I use those sold prices to arrive at a preliminary listing price for your home.

I say “preliminary” because I have another CMA step.

CMA of Current Listings 
Now I get more comps, but instead they’re properties currently listed and your competition. I go through the same adjustment process, and I come up with another, possibly higher or lower, price suggestion for your home. This second CMA gives me more up–to–date information about the market which could cause us to lower or raise our preliminary list price to adjust to the current market. Using the two CMA results and an experienced analysis of your home’s position in the marketplace, we can set a listing price that will get the job done.

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Success Stories
  • Highly likely to recommend 02/03/2015 - herringlorie Bought a home in 2014 in Sommerville, Tuscaloosa, AL 35401. Local knowledge: 5Process expertise:5 Responsiveness:5 Negotiation skills:5 After a bad experience on a "For Sale by Owner" working with Allison made the buying process so much easier. She understood the importance of our budget and only showed listings within our budget.

    Lorie
  • Highly likely to recommend 04/20/2015 - dcook5983 Bought a Single Family home in 2014 for approximately $150K in Duncanville, AL. Local knowledge: 5Process expertise: 5Responsiveness:5 Negotiation skills:5 alison was very friendly, and would go out of her way to get us a showing or show us a house to fit our needs. great experience! she also answered our phone calls or text very promptly there was no waiting around.

    David
  • Bought a Single Family home in 2015 for approximately $175K in Brookwood, AL. Local knowledge:5 Process expertise:5 Responsiveness:5 Negotiation skills: 5 Allison was the ONLY agent that contacted me back out of 6. She was super flexible and accommodated every want or need. She sent me info on every house I inquired without getting pre-approved, while all other agents would not even speak with us until doing so. We fell in love with the very first house we viewed. Everything fell into place and we got everything we wanted. To make things even easier, her husband,Chad Adams just happens to be the finance bank guy so you get two for the price of one! She sold us the house and he financed it. He was extremely down to earth and made things very easy for us. I absolutely recommend Allison and Chad if you are looking to buy a house!! Thanks so much! Hope we remain in touch you guys are great people!!

    New Mom
  • Highly likely to recommend 03/01/2016 - josephbrentbonner Bought a Single Family home in 2015 for approximately $200K in Northport, AL. Local knowledge: 5Process expertise: 5Responsiveness: 5Negotiation skills: 5After a mutual friend gave me Allison's information, we set off on a the house buying journey. She was by far accommodating in my search for the perfect house for me. She did a magnificent job learning what I was really looking for in a house and I think we looked at almost every house in Tuscaloosa until I found the perfect one for me! Did I mention she was patient!!!

    B. Bonner
  • Highly likely to recommend 02/26/2016 - ambuh11 Bought a Single Family home in 2015 for approximately $200K in Northport, AL. Local knowledge: Process expertise: Responsiveness: Negotiation skills: Allison is awesome!!! She helped us with everything we needed to get us the perfect home!!! I highly recommend her!!! She can help you with all your house needs!

    Amber
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